📌 1. Introduction to Digital Marketing

• Understand how digital marketing is changing the business world.

• Explore different career paths & income opportunities.

• Learn about marketing funnels, customer journeys, and buyer personas.

📌 2. Website Planning & WordPress Development

• Learn how to plan a high-converting website.

• Hands-on WordPress site creation (no coding needed).

• Install plugins, optimize for mobile, and add Google Analytics.

📌 3. Search Engine Optimization (SEO)

• Keyword research using tools like Ubersuggest and SEMrush.

• On-Page SEO: Meta tags, internal linking, schema.

• Off-Page SEO: Backlinks, guest blogging, local SEO.

• Technical SEO basics.

📌 4. Search Engine Marketing (Google Ads)

• Create live Google Ads (Search, Display, Video).

• Campaign structure, keyword match types, bidding strategies.

• Google Ads Dashboard walkthrough.

• Budget optimization and ROI tracking.

📌 5. Social Media Marketing (SMM)

• Create content strategies for Facebook, Instagram, LinkedIn & Twitter.

• Set up & manage Facebook Business Manager.

• Paid campaigns: Ad creatives, audience targeting, ad placements.

• Analytics & performance tracking.

📌 6. Email Marketing

• Build professional email campaigns using tools like Mailchimp.

• Create lead magnets & automated workflows.

• Understand email open rates, click-throughs, and conversion optimization.

📌 7. Content Marketing & Copywriting

• Learn how to create blogs, social media captions, and ad copies that sell.

• Develop content calendars.

• Basics of storytelling & call-to-action writing.

📌 8. YouTube & Video Marketing

• How to create a YouTube channel.

• Video SEO, thumbnails, and content planning.

• Running ads on YouTube via Google Ads.

• Monetization opportunities.

📌 9. Online Reputation Management (ORM)

• Monitor and manage online reviews and public perception.

• ORM tools and strategies for brands and individuals.

• Crisis management and brand repair techniques.

📌 10. Affiliate & Influencer Marketing

• Understand affiliate platforms like Amazon Associates.

• How to partner with influencers and track results.

• Creating win-win collaborations with brand advocates.

📌 11. Google Analytics & Tag Manager

• Real-time traffic analysis, bounce rates, conversions.

• Understand audience behavior.

• Basic Tag Manager setup for event tracking.

📌 12. AI Tools in Digital Marketing

• Leverage ChatGPT for content creation & campaign ideas.

• Use Canva AI, Copy.ai, and automation tools.

• AI in campaign targeting, analytics & personalization.

📌 13. Freelancing & Client Acquisition

• Create your freelancer profile on Upwork, Fiverr & LinkedIn.

• Learn client pitching, pricing your services, and building a portfolio.

• Mock interviews & soft skill training.

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